This preview shows page 1. Sign up to view the full content.
Unformatted text preview: buy ten sandwiches, get one free). Market that we will serve- young to and young-middle aged single adults (18-40) living in the Mueller community area for our supplement store, but also, we want to serve the 10,000 permanent job workers and 10,000 construction workers with our lunch menu. Our vitamin and supplements customers will most likely have a moderate level of disposable income, but our lunch patrons could have substantially less, given the simplicity of our lunch menu. Our target customer is a thirty year old male who is career driven and cares about his physique and health. He will be single and most likely seeking to impress a prospective companion. Competitors- GNC, Whole Foods, Vitamin Shoppe, Smoothie King, Froots, Subway. Our competition varies from GNC which is the leader in supplement and vitamin distribution, to Subway which offers low priced sandwich options....
View Full Document
This note was uploaded on 06/15/2011 for the course KIN 356 taught by Professor Warner during the Fall '09 term at University of Texas at Austin.
- Fall '09