KIN357COMPETITION-1 - COMPETITION Our main competition at...

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COMPETITION Our main competition at ¡Viva Vitamin! is: GNC, Whole Foods, Vitamin Shoppe, Smoothie King, Froots, Subway. All of these businesses are strong in the Austin area and in the Mueller area. These places present unique issues that our store must combat head-on. We have analyzed each store individually to look into what each of them are doing and how they present different challenges for our up and coming business. We hope to compete and be successful by stressing local, local, local to the Austin residents we serve. Hopefully, this will draw them to us rather than national businesses. We feel our store is unique because we have elements of all these different business in our small store. 1.) GNC GNC currently has 13 locations in the immediate Austin area, which makes this a major competitor for ¡Viva Vitamin!, especially with our stress on vitamin and supplement products. GNC’s website states that the company is the “largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products.” When they say the company “sets the standard in the nutritional supplement industry” they are not lying. GNC seems to have a firm grip on this niche market, and the company is very organized top to bottom. They have a firm hold on this target market, and a majority of the customers seem satisfied by what GNC offers. GNC offers vitamins and supplements across the board, with everything from specific vitamin packs to sports nutrition programs being available. They seem to appeal to a high number of people, whether they are power lifters or people brand new to this healthy lifestyle.
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KIN357COMPETITION-1 - COMPETITION Our main competition at...

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