INTB 6000 CaseStudy DSL de Mexico S.A

INTB 6000 CaseStudy DSL de Mexico S.A - MIDTERM EXAM INTB...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
MIDTERM EXAM INTB 6000 Student Name: Case 1: DSL de Mexico S.A. 1. What criteria will likely be used to judge Lane Cook’s performance in Mexico? In every way imaginable, a business will always be a business. A company, no matter which industry it’s trying to break into, should always weigh the pros and cons before entering into any arrangements with its partners. Even though a company made an imprudent decision, it should still do its best to recover and compete with top companies. Every business is bound to experience obstacles and not one made it to the top without experiencing minor glitches. DSL de Mexico, headed by its General Manager, Lane Cook, is currently on a roller coaster ride. It was an advantage on DSL’s part that Cook had experience in Latin America. Through that experience, he developed strong Spanish skills and learned to work independently under difficult conditions. Cook knew that the success of a company did not only rely on successful transactions but more importantly, it greatly relied on how a leader brought out the best in his subordinates. Cook may be judged on countless significant occasions which exemplified his strengths. First, Cook showed his passion for his line of work. With his leadership, DSL was able to move into a 75,000-squarefoot, two-year-old warehouse facility located in the northern outskirts of Mexico City. It was rented with the intention of enabling DSL to grow with Wal-Mart demand. Second, he remained steadfast amidst difficult times like the devaluation of peso which paralyzed the
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MIDTERM EXAM INTB 6000 Student Name: Mexican economy. It cost DSL between 20 to 30 percent of its domestic volume and 50 percent of their import volume. Cook acted on the situation immediately by reporting the ongoing crisis to the Regional Director, Charlton. They were able to establish strong organizational ties. According to Cook himself, Charlton’s hands-off approach helped him develop his skills and gain more valuable experiences a lot faster than any other way possible. Lastly, he never forgot to impart quality service. He believed that service was misinterpreted by investors in Mexico and stated that: “if customers can find a shipper who can move $100,000 of cargo for 300 pesos cheaper, they’ll switch.” He believed that it was vital to educate and convince their customers that time, accuracy and knowledge can save them money. His quest for customer satisfaction brought about DSL’s progress. Lane Cook managed to support DSL’s growth even though its first major partner, Wal- Mart, turned to its wholly-owned affiliate, McLane. DSL lost its domestic consolidation business yet Cook persevered and succeeded in preserving and raising DSL’s revenues.
Background image of page 2
MIDTERM EXAM INTB 6000 Student Name: 2. What strategic options does Lane Cook have in turning DSL Mexico around? Be specific The Mexican economy showed signs of stability during the late summer of 1995.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/15/2011 for the course MRKT 6000 taught by Professor Jose during the Spring '08 term at Webster.

Page1 / 23

INTB 6000 CaseStudy DSL de Mexico S.A - MIDTERM EXAM INTB...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online