Persuasive Speaking Models

Persuasive Speaking Models - PersuasiveSpeaking...

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Persuasive Speaking Purposes of Persuasive  Speaking Persuasive Speaking Models:  Monroe s Motivated Sequence  S. H. I. P. S.  Your Persuasive Speech
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Purposes  To strengthen commitment  To weaken commitment  To achieve “conversion”  To induce a specific action
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Monroe s Motivated  Sequence  A technique for organizing persuasive speeches     designed to encourage people to action  Developed in mid-1930 s by Alan H Monroe  Based on principle of “cognitive dissonance”  Comprised of 5 steps: 1. Attention  2. Need 3. Satisfaction 4. Visualization 5. Action 
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1. The Attention Step Get the attention of your audience by: A. relating to the audience B. using a humorous anecdote C. showing importance of the topic D. telling a dramatic story E. making a startling statement F. posing a question (maybe rhetorical) G. arousing curiosity or suspense H. using visual aids for illustration I. using a quotation relevant to your topic
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Make the audience feel a need for change by  illustrating a serious problem. Define the need clearly and support your claims: A. Give a statement or description of the need/problem. B. Provide examples which illustrate the need. C. Selectively use statistical data.
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Persuasive Speaking Models - PersuasiveSpeaking...

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