STRATEGY IN INTERNATIONAL BUSINESS.docx - STRATEGY IN INTERNATIONAL BUSINESS This chapter introduces the reader to the micro-level that is the company

STRATEGY IN INTERNATIONAL BUSINESS.docx - STRATEGY IN...

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STRATEGY IN INTERNATIONAL BUSINESS This chapter introduces the reader to the micro-level, that is, the company level of analysis, the role of strategy and organization, modes of entry, e.g. global sourcing, exporting, and licensing, to joint ventures and foreign direct investment. Strategy: A planned set of actions that managers take to make best use of the firm’s resources and core competences, to gain competitive advantage. International strategy is strategy carried out in two or more countries. International strategies to help the firm
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