E – COMMERCE The term e-commerce or electric commerce refers to a comprehensive system of trading that uses networks of computers for buying and selling of goods, information and services. In simple words, e-commerce refers to buying and selling of goods, information and services through electronic means. Thus, e-commerce includes buying and selling of 1 . Goods - e.g. digital cameras, music systems, clothes, accessories 2. Information -e.g. subscription to some law site may give access to some court cases 3. Services -e.g. matrimonial services through shaadi.com, placement services through naukri.com The European Union website defines e-commerce as a general concept covering any form of business transactions or information exchange that is made by using information and communication technology. According to International Fiscal Association, e-commerce means “commercial transactions in which an order is placed electronically and goods or services are delivered in tangible or electronic form. For instance, a digital camera purchased by a consumer from indiatimes.com which might be delivered to him at his residence, is a good delivered in a tangible form whereas, a song downloaded from a site like cooltoad.com, is a good delivered in electronic form.
E – BUSINESS A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization THE DIMENSIONS OF E – COMMERCE BRICK-AND-MORTAR (OLD ECONOMY) ORGANIZATIONS/TRADITIONAL E - COMMERCE: Old-economy organizations (corporations) that perform their primary business offline, selling physical products by means of physical agents. VIRTUAL (PURE-PLAY) ORGANIZATIONS/PURE E-COMMERCE: Organizations that conduct their business activities solely online. CLICK-AND-MORTAR (CLICK-AND-BRICK) ORGANIZATIONS/PARTIAL E - COMMERCE: Organizations that conduct some e-commerce activities, usually as an additional marketing channel
ELECTRONIC MARKETS AND NETWORKS ELECTRONIC MARKET (E-MARKETPLACE): An online marketplace where buyers and sellers meet to exchange goods, services, money, or information INTRANET: An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols EXTRANET: A network that uses the Internet to link multiple intranets
THE FRAMEWORK OF E – COMMERCE EC applications are supported by infrastructure and by the following support areas: Facilities: a key competitive advantage that ecommerce business have over brick and mortar is the investment in their physical offices and warehouse. In many cases, a
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- Spring '20
- Dr. ASRAVOR
- Marketing, Business-to-business