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See discussions, stats, and author profiles for this publication at: Integrating business and society: The link between CSR and competitive advantage Article · January 2007 CITATIONS 3 READS 318 2 authors , including: Some of the authors of this publication are also working on these related projects: Diversity Management View project Experimenting the Open Source Cloud Services platform for research and development activities View project Gheorghe Militaru Polytechnic University of Bucharest 98 PUBLICATIONS 162 CITATIONS SEE PROFILE All content following this page was uploaded by Gheorghe Militaru on 30 May 2016. The user has requested enhancement of the downloaded file.
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U.P.B. Sci. Bull., Series D, Vol. 69, No. 2, 2007 ISSN 1454-2358 INTEGRATING BUSINESS AND SOCIETY: THE LINK BETWEEN CSR AND COMPETITIVE ADVANTAGE Gheorghe MILITARU 1 , Sorin IONESCU 2 În aceast ă lucrare, propunem o nou ă modalitate de a vedea rela ţ ia dintre afaceri ş i societate, succesul companiei ş i prosperitatea social ă nu este un joc cu sum ă nul ă . Integrarea afacerii cu nevoile sociale necesit ă mai mult decât bune inten ţ ii ş i o conducere puternic ă , ci adapt ă ri organiza ţ ionale. Companiile trebuie s ă - ş i schimbe pozi ţ ia de la o postur ă fragmentat ă ş i defensiv ă la o abordare afirmativ ă ş i integrat ă . Datele empirice au fost colectate de la un e ş antion compus din firme române ş ti din industrie folosind un chestionar. Se ş tie c ă firmele nu sunt responsabile pentru toate problemele cu care se confrunt ă lumea, nici nu au resursele necesare pentru a le putea rezolva pe toate. In this paper, we propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zero-sum game. Integrating business and social needs take more than good intentions and strong leadership, it requires adjustments in organization. Companies must shift from a fragmented, defensive posture to an integrated, affirmative approach. Empirical data was collected from a cross-industry sample in Romania using a questionnaire form. It was shown that the corporations are not responsible for all the world’s problems, nor do they have the resources to solve them all. Keywords: Corporate social responsibility, competitive advantage, social reputation, innovation 1. Introduction The paper first reviews the literature in order to understand the importance of the corporate social responsibility (CSR) and to conceptualize it. This is followed by a summary of empirical research, including sample companies chosen and data collection. Then the results of the study are presented, some conclusions are drawn and the limitations of the study are noted. The concept of corporate social responsibility is becoming increasingly common in Romania both in academic circles through researching its theoretical foundations, and among managers and entrepreneurs who want to put these theories to use in every day business practice.
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  • Spring '20
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  • Corporate social responsibility, Gheorghe Militaru

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