Car2Go Project Report

Car2Go Project Report - International Projects Car2go...

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Project Team Car4All Page I International Projects – Car2go International Business Administration International Projects Advised by Prof. Herr Fachhochschule Worms Susanne Kuhn Matr.Nr.: 660510 Daniel Aldana Matr.Nr.: 665452 Esther Vonni Catharina Matr.Nr.: 665105 Guncha Seidmyradova Matr.Nr.: 665609 Dieter Reimer Matr.Nr.: 662199 Sandra Wernet Matr.Nr.: 665649 Winter Term 2010/2011
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International Projects - Car2go Project Team Car4All Page I Table of content Table of content . ......................................................................................................... I Table of graphics . ....................................................................................................... II Table directory . ......................................................................................................... III 1 The Project Car2Go – Sandra Wernet 665649 . ................................................... 1 2 Logistics – Guncha Seidmyradova 665609 . ........................................................ 2 2.1 The Business Model of Car2Go. .................................................................... 2 2.2 Transferring business model from Car2go to Car4all. .................................... 3 2.3 Target Group (Car2go) . ................................................................................. 4 3 Car4All IT and Technology – Esther Vonni Catarina 665105 . .............................. 5 3.1 Car4All Systems and Features . ..................................................................... 5 3.2 Using Car4All and Renting Processes . .......................................................... 7 3.3 Car4All IT and Technology Budget . ............................................................... 8 4 HR and operations – Dieter Reimer 662199 . ....................................................... 8 5 Marketing – Daniel Aldana 665452 . .................................................................... 6 5.1 Strategic marketing . ...................................................................................... 6 5.2 Tactical marketing . ........................................................................................ 7 6 Financial feasibility – Susanne Kuhn - 660510 . ................................................... 8 7 Conclusion . ....................................................................................................... 11 Table of Appendix . ................................................................................................... IV
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International Projects - Car2go Project Team Car4All Page II Table of graphics Graphic 1: Responsibilities of the teammembers of Car2go. . ..................................... 1 Graphic 2: Work Breakdown Structure and Gantt chart. . ............................................ 2 Graphic 3: Transferring the Business Model from Car2Go to Car4All. . ....................... 3 Graphic 4: The target group of Car4All in Worms. Own Graphic based on Business Model of Car2Go and PESTEL of Worms. . ................................................................ 4 Graphic 5: Avaiable Parking spots in Worms. Own Graphic based on Information of Mr. Adelfinger. . ........................................................................................................... 5 Abbildung 6: Using Car4All and Renting Processes. Based on Car2Go, 2010. . ......... 7 Abbildung 7: IT Budget. . ............................................................................................. 8 Graphic 8: Accumulated free cash flows and free cash flows. . ................................. 10 Graphic 9: Evaluation of our team work. . .................................................................. 11
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International Projects - Car2go Sandra Wernet Page III Table directory Table 1: Target group of Car2Go. ............................................................................... 4 Table 2: IT & Technique: Systems and Features. . ...................................................... 5 Table 3: Costs of labor, monthly. . ............................................................................... 9 Table 4: Initial Investment. .......................................................................................... 6 Table 5: Marketing costs. . .......................................................................................... 8 Table 6: Calculated overall, planned costs and variation. . ........................................ 12
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International Projects - Car2go Sandra Wernet Page 1 1 The Project Car2Go – Sandra Wernet 665649 At the beginning of our project we were facing several challenges. First of all we de- cided to start with research about Car2go, which is a unique model using compo- nents of car rental and car sharing. It creates enhanced flexible transportation possi- bilities for a comparable low price in Ulm in Aachen and concerning the future in Hamburg as well. Our project work should include a feasibility study if the business model of car2go can be adapted to the city of Worms. Concerning our teamwork we needed to figure out which Phases and work packages were related to our project. The next steps had to be determined. We started with a brainstorming concerning the project and the related tasks. Every member of the team was responsible for special areas which were knot with special competencies according to the graphic 1. It was absolutely necessary to distribute the tasks among the team members according to their responsibilities to guarantee a steady and effective workflow.
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Car2Go Project Report - International Projects Car2go...

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