Paper 4 - Allison Morrow November 17, 2009 101-3AA Paper #4...

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Allison Morrow November 17, 2009 101-3AA Paper #4 Visual Analysis Couture Couture In the September Issue of Elle magazine, the product Couture Couture, a perfume by the brand name Juicy Couture, was advertised in a very elaborate two-page spread. Elle is a fashion magazine that is driven toward women around the ages of 20 to 40 who are highly interested in fashion and beauty products and are generally more likely to spend hundreds of dollars on sometimes useless products thinking that it will solve the features of them that do not portray the ideal standard that the models in fashion ads represent. This particular ad that promotes Couture Couture sells through a variety features, including the brand name, the glitter of the picture, and the female model’s dominance over the male model. One selling feature of this particular advertisement of Elle is the fact that the Juicy Couture brand is huge for the women in the age group who read high- class fashion magazines like Elle. The fact that nowhere on any part of the ad, either in picture or in text shows where to purchase the perfume being advertised only proves to their name in the fashion world. It almost implies that if the reader of the magazine is the “fashionista” that Elle promotes to their audience, then the reader should already know the brand and own some of its products. I was instantly attracted by this because I personally know and already love the Juicy
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Paper 4 - Allison Morrow November 17, 2009 101-3AA Paper #4...

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