Senger - BUS 345 - 8

Senger - BUS 345 - 8 - 1 class cancelled due to family...

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Unformatted text preview: 1 class cancelled due to family illness week 7 2 spring break week 8 3 back for the second half week 9 4 agenda • attendance • review second half schedule • chapter 8 • project updates (discuss your 5 ideas) • next week 5 agenda • attendance • review second half schedule • chapter 8 • project updates (discuss your 5 ideas) • next week 6 agenda • attendance • review second half schedule • chapter 8 • project updates (discuss your 5 ideas) • next week 7 agenda • attendance • review second half schedule • chapter 8 • project updates (discuss your 5 ideas) • next week 8 experimentation chapter 8 9 Experimental Research • Warning: this week is pretty “researchy”. • What is an independent variable? Dependent? – Cause and effect • Ready for a long definition? • Experiment: – Procedure in which one (or more) independent variable is systematically manipulated and data on the dependent variable are gathered, while controlling for other variables that may influence the dependent variable. • Differs from descriptive research… – Descriptive asks people “would you buy this if the price dropped”, Experimental puts it to the behavioral test. 10 If X, then Y • So, an experiment says “X causes Y”. • Conditions for inferring causality – Temporal ordering of variables – X has to happen before Y – Evidence of association – X and Y must be related by data and common sense – Control of other factors – don’t forget about Z… • Note: controlling all other factors is near impossible in business/marketing … but, fortunately for us, we’re not required to have complete control – just the best we can given the constraints (time, money, situation). 11 Which is Better?...
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This note was uploaded on 06/17/2011 for the course BUS 345 taught by Professor Matthewsenger during the Spring '11 term at St. Xavier.

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Senger - BUS 345 - 8 - 1 class cancelled due to family...

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