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Unformatted text preview: You should stress products benefitsconvenience, durability, efficiency, serviceability, productivity, ease of use, etc. Appeals: 1. Logos: a logical appeal based on informationfacts and statistics. Often presented in tables and graphs. Evidence=numbers. 2. Ethos: information associated with your credibility and knowledge, as well as reputation of product--expertise, experience, and reviews of product. Evidence=expert opinion and history. 3. Pathos: seeks emotional responseadmiration and social status. Evidence=cultural and personal. Go Green! 4. Compliance: appeals mandated by law. D. Types of business proposals 1. Proposal to investigate or conduct research 2. Proposal to provide product or service 3. Proposal to change a policy, procedure, or organizational structure...
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