Ch3 AC - Chapter Three Changing Employee Behavior Through...

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Changing Employee Behavior Through Consequences Chapter Three
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What is this chapter about … 1. How to promote and maintain desired behaviors? 2. How to deter and extinguish undesired behaviors? Applying learning theories to OB Classical conditioning Observational learning Operant conditioning
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Learning Learning Involves change Is relatively permanent Is acquired through experience Learning Any relatively permanent change in behavior  that occurs as a result of experience.
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Theories of Learning Key Concepts Unconditioned stimulus Unconditioned response Conditioned stimulus Conditioned response Classical Conditioning A type of conditioning in which an individual  responds to some stimulus that would not  ordinarily produce such a response.
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Theories of Learning (cont’d) Key Concepts Attention Retention Motor reproduction Reinforcement Social-Learning Theory (or Observational learning)- People can learn through observation and direct  experience. Self Efficacy Q. How is this theory different from classical conditioning?
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Theories of Learning (cont’d) Key Concepts Reinforcement is required to change behavior. Some rewards are more effective than others.
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This note was uploaded on 06/17/2011 for the course BUS 365 taught by Professor Anjalichoudhry during the Fall '10 term at St. Xavier.

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Ch3 AC - Chapter Three Changing Employee Behavior Through...

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