Solomon Ch - 10 Revised

Solomon Ch 10 - Chapter 10 Buying and Disposing By Michael R Solomon Consumer Behavior Buying Having and Being Sixth Edition 10 1 Situational

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10 - 1 Chapter 10 Buying and Disposing By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition
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10 - 2 Situational Effects on Consumer Behavior Consumption Situation: Factors beyond characteristics of the person and of the product that influence the buying and/or using of products and services Situational Self-Image: The role a person plays at any one time.
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10 - 3 Purchase and Postpurchase Issues Figure 10.1
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10 - 4 Social and Physical Surroundings Co-consumers: Other patrons in the setting Density The actual number of people occupying a space Crowding: Exists only if a negative affective state occurs as a results of density Temporal Factors: Time Poverty: A consumer’s feeling that he or she is pressed for time
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10 - 5 Temporal Factors Economic Time: Time is an economic variable (i.e., it is a resource that must be allocated) Time Poverty: A consumer’s feeling that they are pressed for time Psychological Time Time Categories Flow Time Occasion Time Deadline Time Leisure Time Time To Kill
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Psychological Time Linear Separable Time: Events proceed in an orderly sequence and different times are well defined.
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This note was uploaded on 06/17/2011 for the course BUS 347 taught by Professor Cherylluczak during the Fall '10 term at St. Xavier.

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Solomon Ch 10 - Chapter 10 Buying and Disposing By Michael R Solomon Consumer Behavior Buying Having and Being Sixth Edition 10 1 Situational

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