101_student_In_Brands_We_Trust

101_student_In_Brands_We_Trust - Page 1 of 2 FMG Video...

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Page 1 of 2 FMG Video #32594 – In Brands We Trust Brands are hard to define because… A single brand may produce and market a many different ______. A single brand – e.g. Coca Cola – may own many different ______, which produce a variety of products. We confuse brands with their ______. We confuse “products” with their “brands”…”Products” are a matter of ______, whereas a “brand” is a/an ______. Critic Naomi Klein’s thoughts about brands: Naomi says brands are the low point of advertising. She fears that “the brand has become the ______ and WE are all ______.” The History of Brands: At the beginning of the 20 th century there were only a handful of brands - (what were they?) After WWII there was a boom in product _____…branding became a way to ______. With the introduction of Television into people’s homes, a shift occurred in how brands were marketed. This was a shift from “_____” to “______.” In short, brands came to realize that they needed to respond to our _____ in order to
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101_student_In_Brands_We_Trust - Page 1 of 2 FMG Video...

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