HCM 325 Module Six Discussion Worksheet Marketing Technique 1: 1. Describe the proposed marketing technique (what, where, how, when, and why) including why you think it would be an appropriate and effective tool to market your selected product or service to your target market: News paper advertisement. Many of our target consumers are older people and in general they are the biggest receivers of print newspapers. This will target those who have limited knowledge or use of technology. 2. Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs: Resource: Designing the newspaper ad. Direct Expenses Indirect Expenses Cost of newspaper ad. Man power time for the digital design. Marketing team meeting on deciding what type of ad to put out and in what newspaper to justify expense. Resource: Information expert/secretary to sign people up. Direct Expenses Indirect Expenses Salary of this person. Cost of advertising the job and training a new employee.
- Spring '16
- Brian Teed