Executive Summary - Bieler 1 John Bieler Professor Carrigan...

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John Bieler Professor Carrigan Business 100-05 2 March 2007 McLean Skate Shop Executive Summary Mission Statement The McLean Skate Shop is a business that recognizes the need for skateboards and equipment that meet the needs of the youth-athlete who is motivated by the sport of skateboarding and in-line skating. The business strives to provide athletes with the proper equipment to practice their sport safely and regularly. Innovative Product The McLean Skate Shop’s vision is to provide the underserved market of skateboarders with quality skateboards and equipment. The business will be wide in variety of modern skateboarding equipment. Overview of Target Market With many high schools in the town of McLean, our target market will be mainly male teens. The McLean Skate Shop also will market to the smaller markets of male pre- teens and females. With a future expansion of the McLean product line, the business will be able to expand into different markets.
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Executive Summary - Bieler 1 John Bieler Professor Carrigan...

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