midterm sample exam 2

midterm sample exam 2 - 1 CONSUMER BEHAVIOR SAMPLE EXAM The...

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CONSUMER BEHAVIOR SAMPLE EXAM The one-hour midterm exam will include 5 questions worth a total of 50 marks. 1. Use the number of marks allocated to each question as a guide to the appropriate depth of response and/or corresponding length of your answer. Point form, diagrams and tables all are acceptable. You may use either pen or pencil. 2. This will be an open book exam. You may use your textbook, notes, courseware, a dictionary and a calculator of any type. 3. The exam will cover content from the beginning of the term up to and including Chapter 3 (Learning and Memory). 1
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Use the information in the following reading to answer the exam questions. If you think that Caribbean Chill, Midnight Berry, Mocha Taboo and Mintrigue are the latest cooler flavors, guess again. These are all tastes that are being injected into a line extension of the menthol Kool brand cigarette. This extension, known as Smooth Fusions, has eye-catching and vibrantly colored packaging that is strikingly different from the industry norm. The pack, which
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midterm sample exam 2 - 1 CONSUMER BEHAVIOR SAMPLE EXAM The...

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