midterm sample exam

Midterm sample exam - 1 CONSUMER BEHAVIOR SAMPLE EXAM The one-hour midterm exam will include 5 questions worth a total of 50 marks 1 Use the number

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CONSUMER BEHAVIOR SAMPLE EXAM The one-hour midterm exam will include 5 questions worth a total of 50 marks. 1. Use the number of marks allocated to each question as a guide to the appropriate depth of response and/or corresponding length of your answer. Point form, diagrams and tables all are acceptable. You may use either pen or pencil. 2. This will be an open book exam. You may use your textbook, notes, courseware, a dictionary and a calculator of any type. 3. The exam will cover content from the beginning of the term up to and including Chapter 3 (Learning and Memory). Use the information in the reading below to answer the exam questions. McDonald’s operates in almost 100 countries; their signature Golden Arches and Ronald McDonald character are recognized all around the world. In the late 80s and early 90s, large numbers of baby boomers with sophisticated tastes wanted less of the cheap and fattening foods at places like McDonald’s. As soon as their children were old enough, they went elsewhere. McDonald’s research confirmed that its best customers considered
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This note was uploaded on 06/17/2011 for the course BUS 600 taught by Professor N/a during the Summer '11 term at McMaster University.

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Midterm sample exam - 1 CONSUMER BEHAVIOR SAMPLE EXAM The one-hour midterm exam will include 5 questions worth a total of 50 marks 1 Use the number

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