Week 5 Discussion 1.docx - Green Marketing or Greenwashing...

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Green Marketing or Greenwashing? Guided Response: In this interactivity, you'll read about Diesel company's "Diesel Global Warming Ready" campaign and also the cause washing phenomena. Then you're going to decide if you judge this to be green marketing or greenwashing and how it impacts your likelihood to purchase from this brand. Learn about the 'Diesel Global Warming Ready' campaign. o Diesel (Links to an external site.) , the Italian clothing manufacturer, has been raising the heat with a provocative advertising campaign, "Global Warming Ready", launched at the end of January. A series of newspaper, magazine and billboard advertisements shows models posing in Diesel clothing in a world affected by raised water levels and temperatures. To learn more, read this article: (Links to an external site.) o Was this a corporation putting their environmental principles ahead of their financial goals? Or was this just a brilliant way to grab headlines and sell their

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