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ethic assignment - Deontological theories The companies...

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Deontological theories The companies which are selling alcohol drinks are fall into Deontological theories. Deontological theories are the study of the nature of duty and obligation. Deontological theories focus on the nature of the actions and the rules from which they follow. It ignores the consequences of actions. It also known as non-consequentialist theories. For example, alcohol is bad because it’s bad for health even though it profitable. The Golden Rule (Ethic of Reciprocity – treat others as you would like to be treated) and ethical principles that appeal to both human dignity and respect are both deontological in nature. There are two strengths in Deontological theories, which are it makes sense of cases in which consequences seem to be irrelevant and it accounts for the role of motives in evaluating actions. Universalism : a deontological(duty-based) The means justify the ends of an action which mean the duty to act responsibly.
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