Unformatted text preview: “family-friendly policies. Thus, employees who work for socially responsible companies tend to be highly motivated in their jobs. The reasons are mainly because the satisfaction in knowing that working for an organization that has the greater good of society and the employer are able to treat the workers fairly. Thus, it will bring another benefit which is producing quality and productivity increased as when an employee is motivated at work Enhance brand image and reputation. With regard to CSR, any business organizations that perform well can build reputation, while, those companies within CSR may damage the brand and company value. This is because CSR is one of the ways to improve reputation, or brand equity, through values such as trust, credibility, reliability, quality and consistency to spread good will of their brand name in the market...
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- Spring '11
- Brand, Corporate social responsibility, Work force diversity, socially responsible companies