Kfc - Introduction Kentucky Fried Chicken(KFC widely known as the world famous fast food restaurant that based in Louisville Kentucky KFC was

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Introduction Kentucky Fried Chicken (KFC) widely known as the world famous fast food restaurant that based in Louisville, Kentucky. KFC was founded by Colonel Harland Sanders in 1952. But KFC rudiment should backward to 1930. At that time, Colonel Sanders run a restaurant at his hometown Kentucky. He study hard on fried chicken technologies, finally invented the 11 spices and unique cooking technologies secret recipe successfully. The secret recipe was continued to use until now. Fried chicken is KFC most popular products. Traditional method of making fried chicken was very time consuming, it takes around 30 minutes. The problem has been solved while Colonel found a unique method of making fried chicken by using pressure cooker. The fried chicken which was fried under pressure is the most delicious chicken he tasted and the KFC still maintained using pressure cooker until now. In 1950s, the 66 years old Colonel started sells the formula and the method to the interested restaurants around. In 1952, the first authorized KFC restaurants established. Surprisingly, within five years, the chain stores have developed to 400 in the United States and Canada. Nowadays, the image of Colonel Sanders with a business suit, white-haired and goatee has become the best symbol of international KFC brand. KFC has been the world biggest Fried chicken fast-food chain enterprise which has own more than 15,000 restaurants, over more than 100 countries. The first KFC restaurant in Malaysia was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 390 KFC Restaurants nationwide and still counting. In our project, we will discuss about the corporate social responsibility and some other ethical issues about KFC. For example, KFC formerly used partially hydrogenated oil in its fried foods which increases the risk of heart disease . FINDING From the website http://www.kfc.com/about/newsroom/111610.asp , we found that KFC wants to award $20,000 college scholarship based on applicant. The scholarship winner, announced on December 1, will receive up to $5,000 per year for the next four years to pursue a bachelor degree at an accredited public university within his or her home state. About KFC Colonel Scholars, KFC Colonel Scholars, now in its fifth year, is an annual program of the Kentucky Fried Chicken Foundation, an independent charity supported by KFC, its employees, franchisees and KFC patrons, and seeks to help provide high school students scholarship resources to attend public post-secondary schools within their states of residence. Colonel Scholars is a registered trademark of KFC Corporation. From the website http://www.msnbc.msn.com/id/13295802/ns/business-consumer_news , it shown that consumer group sues KFC over unhealthy fat!...
View Full Document

This note was uploaded on 06/17/2011 for the course ECON 101 taught by Professor Mrpalm during the Spring '11 term at Central Oregon Community College.

Page1 / 12

Kfc - Introduction Kentucky Fried Chicken(KFC widely known as the world famous fast food restaurant that based in Louisville Kentucky KFC was

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online