03_Chapter 03(1) - Click to edit Master subtitle style Ch 1...

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Unformatted text preview: Click to edit Master subtitle style Ch 1 3. Explor ator y Factor Analysis 11 Ch 1 Decision Pr ocess 1. Research Objective 2. Research Design 3. Assumption Test 4. Deriving Factors and Assessing Overall Fit 5. Factor Interpretation 6. Validation 22 Ch 1 1. Resear ch Objective Purpose Fundamental dimensions that underlie the original variables A much small set of super-variables to replace the original variables for follow- up analysis Unit of Analysis Variables 33 Ch 1 1. Resear ch Objective Variable Selection Conceptual basis 44 Ch 1 2. Resear ch Design Measurement Metric Sample Size Minimum 50 Desired observation-to-variable ratio 5:1 55 Ch 1 3. Assumption Test High inter-correlation of all variables Bartlett test of sphericity Test of curvilinearity Significance Non-curvilinear Linear/sufficient inter-correlation Measure of sampling adequacy (MSA) Accuracy in predicting one variable by the other variables Entire set of variables (KMO) or individual variable 66 Ch 1 3. Assumption Test (Cont) Low Partial correlation Unique correlation between two variables independent of the other variables High correlation: .7 Inappropriate for factor analysis Anti-image Correlation Negative value of partial correlation 77 Ch 1 Var iable Descr iption Var iable Type Warehouse Classification Variables X1 Customer Type nonmetric X2 Industry Type nonmetric X3 Firm Size nonmetric X4 Region nonmetric X5 Distribution System nonmetric Performance Perceptions Variables X6 Product Quality metric X7 E-Commerce Activities/Website metric X8 Technical Support metric X9 Complaint Resolution metric X10 Advertising metric X11 Product Line metric X12 Salesforce Image metric X13 Competitive Pricing metric X14 Warranty & Claims metric X15 New Products metric X16 Ordering & Billing metric X17 Price Flexibility metric X18 Delivery Speed metric Outcome/Relationship Measures X19 Satisfaction metric X20 Likelihood of Recommendation metric X21 Likelihood of Future Purchase metric X22 Current Purchase/Usage Level metric X23 Consider Strategic Alliance/Partnership in Future nonmetric Description of HBAT Database Variables Ch 1 Analyze -> Data Reduction -> Factor Ch 1 Choose X6 on the variable list, and click on the top arrow to enter X6 into Var iables. Ch 1 Repeat the same procedure to enter X7 X18 into Var iables. Click on Descr iptives . Ch 1...
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03_Chapter 03(1) - Click to edit Master subtitle style Ch 1...

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