Chp 2 ppt - ProfessionalCommunication: TheCorporateInsiders...

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2-1 Click to edit Master subtitle style Professional Communication:   The Corporate Insider’s  Chapter Two Audience:  Bringing Business Communities into Focus
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2-2 Typical Audience Response Model Written  Product Writer Response Audience
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2-3 Rhetoric Model  Classic Interpretation Man is rational Aristolte  Alternative Interpretations Man can be controlled Pavlov  (man is controlled by habits) Freud  (driving by deep desires)
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2-4 Three Schools of Thought The Novelist A fiction must be created by the  writer and  accepted by the  reader.
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2-5 Three Schools of Thought The Film Critic Uses a lens to  filter an impression— a sense of the  character of the  audience.
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2-6 Three Schools of Thought The  Anthropologist Pursues an  aggressive  excavation of  information,  unearthing great  volumes of 
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2-7 The Truth about the Audience Audiences are  always real and 
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Chp 2 ppt - ProfessionalCommunication: TheCorporateInsiders...

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