Chp 3 - 3-1Click to edit Master subtitle styleProfessional...

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Unformatted text preview: 3-1Click to edit Master subtitle styleProfessional Communication: The Corporate Insider’s Chapter ThreeAttending to the Sociology of Business Information3-2All You Need Are the FactsFour questionable beliefs about the value of fact:•Whoever has the most facts wins.•The facts needed will be apparent.•Facts are the opposites of opinion.3-3Five Common Myths•The myth of absolute sufficiency.•It is not the number of facts that are important, but rather the applicability and substance of the facts you choose•The myth of pre-established relevancy.•All facts must be selected based on 3-4Five Common Myths•The myth of one-dimensional objectivity.•Facts are judged within the specific context and through filters of the audience experience•The myth of equal authority.•Facts do not arrive with credibility and 3-5Five Common Myths•The myth of certainty....
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This note was uploaded on 06/18/2011 for the course MGMT 2302 taught by Professor K.roberto during the Fall '11 term at UT Arlington.

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Chp 3 - 3-1Click to edit Master subtitle styleProfessional...

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