Chp 7 - 7-1Click to edit Master subtitle styleProfessional...

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Unformatted text preview: 7-1Click to edit Master subtitle styleProfessional Communication: The Corporate Insiders Chapter SevenThe Rhetoric of Grammar and Style: Orchestrating the Sounds Words Make on Paper7-2Definition of StyleStyle = Readability + Appeal7-3The Goals of GrammarExpand opportunities with sentencesCreate appropriate emphasisEstablish strong relationships among ideas7-4Expanding Opportunities: AdverbAdverb phrase or clauseAdjective clauseGerund phraseInfinitive phraseAbsolute word/ phraseInterjectionNoun clausePrepositional phraseAppositive phrase7-5Appropriate Emphasis Active VoiceAssigning a direct object to a verbEx: We went to the store.Passive VoiceConverting a direct object into the subjectEx: We have gone to the store.7-6Signaling Relationships Among IdeasPunctuationTransitionsOpening and concluding sentencesManaging relationships 7-7Rhetoric of PunctuationMarkDegree of SeparationExclamation pointFullemphaticQuestion markFullanticipatory...
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Chp 7 - 7-1Click to edit Master subtitle styleProfessional...

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