Chp 6 - 6-1Click to edit Master subtitle styleProfessional...

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Unformatted text preview: 6-1Click to edit Master subtitle styleProfessional Communication: The Corporate Insider’s Chapter SixLanguage and Readability: Thinking Out Into Language6-2Five Attributes of Style•Style is synonymous with who we are.•Style reflects the clarity of our thoughts.•Style provides the precision of our ideas.•Style gives voice to both meaning and sound.•Style represents a skill that can be 6-3Fundamental Elements of Style•Selecting and using words appropriately•Avoiding jargon•Controlling 6-4Selecting Words•Connotation •Do the word’s implied meanings fit your purposes and audience?•Denotation•Do the word’s literal meanings fit your purposes and audience?•Precision6-5Categories of Imprecision•The seemingly precise•Over use of Euphemisms •Soft diction•Manipulating meanings of words•Business jargon•Peculiar, idiosyncratic language to particular discipline, profession, 6-6...
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This note was uploaded on 06/18/2011 for the course MGMT 2302 taught by Professor K.roberto during the Fall '11 term at UT Arlington.

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Chp 6 - 6-1Click to edit Master subtitle styleProfessional...

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