Chp 5 - 5-1Click to edit Master subtitle styleProfessional...

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Unformatted text preview: 5-1Click to edit Master subtitle styleProfessional Communication: The Corporate Insiders Chapter FiveReasoning: Framing the Sound Business Argument5-2The Business of Business Business decisions rely on judgment as much as on fact, on reasoning as much as on logic.Decisions are often made with less than complete information.Decisions react to circumstances.Decision-making is focused on production of a practical, 5-3Business DecisionsEstablishing objectives for your organizationDirecting the attainment of those objectivesMonitoring those resultsDeciding whether and where course corrections are needed5-4The GoalThe simple goal of effective reasoning is the presentation of a convincing argument.5-5Substance of Business ArgumentThere are not scientific (or logic) models that will make business decisions for us.Business decisions relyto one degree or anotheron judgment ratherthan certainty.Business decisions are made in a time-dependent environment that may limit opportunity to search for or bring all facts to bear.5-6Four Categories of Business Decisions...
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Chp 5 - 5-1Click to edit Master subtitle styleProfessional...

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