The Battle for Survival 1

The Battle for Survival 1 - Motorola Inc. 1 Motorola Inc....

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Motorola Inc. 1 Motorola Inc. Motorola Inc. The Battle for Survival Brenda Hawkins Professor Dwight Heaster Sr. seminar in Business Administration May 14, 2011
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Abstract This paper will examine the technologies of the Motorola Corporation, looking at how it has created a competitive advantage in different economic times. It will compare Motorola with a variety of other companies before considering the future both in terms of its financial standing and its product offerings. This paper illustrates that Motorola has made important contributions to many of the products that we now used to accommodate our daily lives, and being an inventive pioneer of telecommunications technologies. The paper will describe the opportunities and threats in the external environment and the advantages and disadvantages associated with each of Motorola`s strategic options. In conclusion, it will describe how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Motorola Inc. 3
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1. Describe the salient opportunities and threats that exist in Motorola's external environment. The popularity of cellular phones has made many people familiar with Motorola products. Other providers use products that Motorola creates and manufacture. The company has produced other communication media throughout its history. Motorola have a strong promotional strategy which allowed t he company the relevant opportunity of strategically placing their products in the rapidly growing market where they are readily available to potential customers. Motorola has expanded its products lines into international market to increase their share and take advantage untapped markets. When a company enters a dynamic market this makes them vulnerable to increasing threats. The biggest threat to Motorola is from Japan, who produces high quality products and sells them at a low price to prevent the market from being dominated by foreign companies such as Motorola, and allowed their companies to keep a competitive edge. Motorola biggest threat in the United States comes from competitors such as Nokia, Samsung, and Sony Ericsson Mobile Communication. Motorola is aware that these three companies are in a prime position to control
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This note was uploaded on 06/18/2011 for the course BUS 499 taught by Professor Campbell during the Spring '11 term at Strayer.

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The Battle for Survival 1 - Motorola Inc. 1 Motorola Inc....

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