Apple Computer

Apple Computer - 1 Apple Computer, Inc. Apple Computer,...

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1 Apple Computer, Inc. Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV Brenda Hawkins Dwight Heaster Sr. Seminar in Business Administration 4/29/2011
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2 Apple Computer, Inc. Describe the key strategic challenges facing Apple Computer. Competition and the pace of technological change are the most critical issues currently facing Apple Computer. Its strategic moves into mobile communication devices and portable entertainment downloading places the company in stiff competitive conditions from every angle. New competitors, low-priced rivals, and potential substitute products all threaten to reduce the perceived value of Apple products and the success of its strategy. Apple is also challenged to maintain its core competencies - marketing, innovation, relationship building, and brand management - as it manages a broader range of products and navigates more markets. Its customer base is now more diverse, and new sets of competitors have a wider variety of strengths and strategies. The technology and entertainment industries are constantly and rapidly changing. It is uncertain whether Apple will be able to sustain its brand's reputation for innovative design, continually release technological breakthroughs, and launch new products that will "hit the consumer mark”. In addition, the company's suite of products is no longer based on its internally developed hardware and software, but depends upon the ability to secure media content, which has its own competitive forces, dimensions of entertainment value, and proprietary issues. With Apple's success and growth, balancing stakeholder demands has become increasingly difficult. Managing the sometimes-conflicting expectations of customers, investors, suppliers, partners, legal/governmental entities, and other stakeholders puts an increasing amount of pressure on Apple's management team. And the company's dependence on Jobs' charisma, vision, and public communication and relationship-building skills puts Apple at risk without a reliable succession plan and a pool of equally-talented brand champions.
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3 Apple Computer, Inc. Apple’s continued success lies in careful and thoughtful strategic management of these complex issues and challenges. Describe the dimensions along which company success can be measured A balanced use of financial and strategic controls will help ensure that Apple Computer both benefits from feedback on past performance and communicates the important drivers of future performance. The Perspective Criteria: Financial Revenues by product and region; Cash flow - amounts and sources; Net income; Debt; Customer Market share; Growth; Customer satisfaction; Internal Business Processes Cost management for pricing flexibility; Margins; Inventory control; Product quality; Advertising/marketing effectiveness; Learning and Growth; New product introductions; Technological breakthroughs; Research and development; investments; Training and cross-organization sharing programs
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This note was uploaded on 06/18/2011 for the course BUS 499 taught by Professor Campbell during the Spring '11 term at Strayer.

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Apple Computer - 1 Apple Computer, Inc. Apple Computer,...

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