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Assignment2revised - U rban Outfitters Continuing Case...

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Urban Outfitters Continuing Case Study Marketing A Business. Brenda Hawkins Instructor Linda Henry Bus 100 March, 07 2010
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Urban Outfitters Continuing Case Study Marketing A Business. 1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. The reason why Wal-Mart or Sears cannot effectively create a trendy counterculture image is because in the case of Wal-Mart it operates on a high volume low profit margin and the only way to do this is to be able to mass produce or have your products mass produced for you or at least buy in bulk, that very philosophy males it impossible to be either trendy or counterculture. Trendy counterculture is about being unique or different going against the norms of society. And while Sears’s prices are higher they still sell massed produced items which they believe will appeal to the general population. To try to enter into a niche market and attempt to compete with a retailer like Urban Outfitters would be financially disastrous for either Sears or Wal-Mart. A man named Hayne opened up his first store which was 400 feet. At that time, Hayne had no thought of
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This note was uploaded on 06/18/2011 for the course BUS 499 taught by Professor Campbell during the Spring '11 term at Strayer.

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Assignment2revised - U rban Outfitters Continuing Case...

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