Marketing Research Paper

Marketing Research Paper - Hard Body Research Plan 1 Eshon...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Hard Body Research Plan Eshon Howard Bus 339 Marketing Research Hard Body Research Plan Victor Olufeso 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Hard Body Research Plan Introduction The Hard Body Haulers is a local moving company that is not experiencing consistent growth in revenue. The company was founded in 2008 and is located in Cleveland, Ohio; one of the fastest shrinking cities in terms of population in the United States (http://quickfacts.census.gov/qfd/states/39/3916000.html, 2006). This along with the high number of home foreclosures in the area indicates that people in the area are relocating to other dwellings. In contrast, the level of people unemployed in the area indicate that people do not have the discretionary resources available to them to hire a mover and are instead utilizing do it yourself alternatives (http://www.cleveland.com/datacentral/index.ssf, 2011). Moving costs are expensive to consumers in a recessive economy. Much of the cost of that the moving companies incur are fixed costs in the form of equipment such as vehicle maintenance, packaging supplies, and lifting equipment. Secondly, there is a high cost insurance and licensing requirements that every moving company must have in order to be in compliance with the State of Ohio (http://www.puco.ohio.gov/puco/, 2011). The availability of the moving company can also increase the costs considering that most moving companies are busiest on the last ten days of the month (Cohn, 2010). Finally, moving can be a very time consuming process. So moving companies generally charge on an hourly basis because the amount of moves that can be done during a day are limited. Objectives The overall objective of this marketing research plan is to determine the following: 1. Whether the cost of hiring a mover is negatively correlated with a decrease in revenue. 2
Background image of page 2
Hard Body Research Plan This objective will seek to compare the costs of local moving rates with the increase/decrease in service revenue at various price levels. This information will enable us to determine what moving customers in today’s economy are willing to pay for moving services and develop an attractive pricing strategy. 2.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/19/2011 for the course MKT 201 taught by Professor Jimmers during the Spring '11 term at Ashford University.

Page1 / 9

Marketing Research Paper - Hard Body Research Plan 1 Eshon...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online