Pop em gum - M anufacturer Retailers Consumers Pop em gum...

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Manufacturer Retailers Consumers Pop em gum MARKETING PLAN
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ACKNOWLEDGMENTS
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By   the   grace   of   Allah   Almighty,   we   have   successfully   completed   the   term   report   on   our  marketing project " Pop Em Chewing Gum ." The project was assigned to us by Sir Atif Shahab. We are thankful to him for giving us a chance  to learn about marketing strategies. This will help us in enhancing our entrepreneurial and  creative skills. In successful launch of our Pop em, we are thankful to several people without whom the  launch would not have been possible. Worthy of our gratitude is management of Agha’s  superstore for providing us different information. We thank different institutes whom we  have visited and got information. We thank our families for their support and coping up  with our absences. Our class fellows and friends also helped us with their suggestions  and ideas. Finally, the members of the group are thankful to each other for supporting and complementing  each other whenever need be.
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TABLE OF CONTENTS Sr# Description Page# 1 EXECUTIVE  SUMMARY 6 Brand Name     Brief Description of  Product Competitive  Advantage 2 MARKETING PLAN 8 SWOT Analysis BCG matrix 3 MARKET  SEGMENTATION 10 Broad Potential  Market 4 PRODUCT  POSITIONING 11 5 PRODUCT  BRANDING 12 Brand Name  Decision Branding Strategy 6 PRODUCT  PACKAGING 12 Packaging cost Packaging Strategy 7 PRODUCT  LABELING 12 The label would 8 COMPETITOR  ANALYSIS 13 Major Competitors Overall Strategy for  Responding to 
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Competition  9 MARKETING MIX 14 Pricing Place/Location  Product Promotion  10 FINANCIAL PLAN 21 12 APPENDIX  23 1. EXECUTIVE SUMMARY 2. There are few chewing gum that satisfy the needs of people. People need better fresh mints that gives people a better taste. To fullfill this particular need of people, we plan to make a product that  is easy to keep, use and give utmost satisfaction. The most appropriate product that meets the  em chewing gum under the trademark of pop em 3. Brand Name     Popem 4. 5. Brief Description of Product
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popem is the chewing gum. Each package comes with 1 gum which can be useful for bad breath.  Unlike other brands Popem are small and pefectly packed unlike other gums in the market that are  unhygenic. popem gums are lined with the same safe ingredients which are used by foreign  companys 6. Competitive Advantage We have no direct competitors as such, but our indirect competitors are expected to be all chewing  gum manufacturers  in Karachi. The only competitors we have are the competing brands whom we  have manipulated as intermediaries on commission basis.  
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This note was uploaded on 06/19/2011 for the course ECON 202 taught by Professor Pharuddin during the Summer '11 term at The School of the Art Institute of Chicago.

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Pop em gum - M anufacturer Retailers Consumers Pop em gum...

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