Pop em gum - Click to edit Master subtitle style 6/21/11...

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Unformatted text preview: Click to edit Master subtitle style 6/21/11 Pop em gum Group Members Siddiq Adil Noor 6/21/11 Br and Name Pop em 6/21/11 Br ief Descr iption of Chewing gum Makes your breath better Safe ingredients like foreign companys 6/21/11 Swot Analysis Str engths:- Mass promotion Prime location, easily approachable and the most prominent to the target market Well-designed product packaging. Adequate financial resources. Cost advantage. Product innovative skills 6/21/11 Weaknesses:- Operating problems Premium price as compared to other dental care products in Pakistan. 6/21/11 Oppur tunities:- Expand product lines to meet broader customer needs Diversity into related product No direct competition A need for mint gum If appreciated by the consumers then we can make it locally 6/21/11 Thr eats:- May others enter the market after our success Slow market growth. Growing bargain power and suppliers. 6/21/11 BCG matrix: 6/21/11 Market Segmentation Geogr aphic Var iables Distributed all over karachi in all general stores and shops Demogr aphic var iables Age: Age 12 to onwards Income: Family income 10000+, individual income 2000+. 6/21/11 Psychogr aphic var iables...
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This note was uploaded on 06/19/2011 for the course ECON 202 taught by Professor Pharuddin during the Summer '11 term at The School of the Art Institute of Chicago.

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Pop em gum - Click to edit Master subtitle style 6/21/11...

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