Pop em gum - Pop em gum Group Members Click to edit Master...

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Click to edit Master subtitle style 6/21/11 Pop em gum Group Members Siddiq Adil Noor
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6/21/11 Brand Name Pop em
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6/21/11 Brief Description of Chewing gum Makes your breath better Safe ingredients like foreign companys
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6/21/11 Swot Analysis Strengths:- Mass promotion Prime location, easily approachable and the most prominent to the target market Well-designed product packaging. Adequate financial resources. Cost advantage. Product innovative skills
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6/21/11 Weaknesses:- Operating problems Premium price as compared to other dental care products in Pakistan.
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6/21/11 Oppurtunities:- Expand product lines to meet broader customer needs Diversity into related product No direct competition A need for mint gum If appreciated by the consumers then we can make it locally
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6/21/11 Threats:- May others enter the market after our success Slow market growth. Growing bargain power and suppliers.
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6/21/11 BCG matrix:
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6/21/11 Market Segmentation Geographic Variables Distributed all over karachi in all general stores and shops Demographic variables Age: Age 12 to onwards Income: Family income 10000+, individual income 2000+.
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6/21/11 Psychographic variables Social class: Upper Class, Upper Middle Class, Middle class.
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