Case 14 Week 4_ Apple Computer

Case 14 Week 4_ Apple Computer - Apple Computer, Inc. 1 1....

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Apple Computer, Inc. 1 1. Describe the key strategic challenges facing Apple Computer. Apple's current strategy in the PC market revolves around a business of software manufacturing that drives the hardware and retail categories. The main focus is on growth by diversifying into portable/ mobility and wireless communications, the digital lifestyle and music, iPod, iPod mini and iTunes Music Store. One of the great attributes of Apple, Inc, has been its focus on the customer rather than its competition they are facing today. Focusing on just customers served Apple well when it was just Apple versus the PC. But today, Apple faces many competitors such as Google, HTC, Samsung, Sony, and these companies continue to grow and produce better and new products as well as challenge Apple in new ones. Not only are they facing competition from other companies today but they are also facing competition with digital music downloads, iTunes. Since the 2003 launch of itunes.com for window users, Apple has encountered many
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This note was uploaded on 06/19/2011 for the course BUSINESS 499 taught by Professor Force during the Spring '11 term at Strayer.

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Case 14 Week 4_ Apple Computer - Apple Computer, Inc. 1 1....

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