p23-33 - warranty cost to measure Meet customer needs on a...

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P 23-33 Objectives Measure Goal 1 Maintain sufficient cash balance to assure liquidity and solvency Keep cash and investment balances equal to 90% of current liabilities Expand sales within current market Measured by the number of customers in the market Introduce products in to new markets Measured by the number of customers in the new market Goal 2 Provide boats that meet customer needs Base on the number of customers who complain or returns Alternatively, we can also use the
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Unformatted text preview: warranty cost to measure Meet customer needs on a timely basis Reduce in delivery time, percent of on-time deliveries Exceed customer quality standards Number of customer complaints, number of new customers Goal 3 Bring new boats and feature to the market before competitors Market share, number of customer order for new products Increase efficient and productivity faster than competitors Profit margin per boat, employee turnover, percent of product rejects by customers...
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