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University of Wollongong Research Online Faculty of Commerce - Papers Faculty of Commerce 2004 An example of the use of financial ratio analysis: the case of Motorola H. W. Collier University of Wollongong , [email protected] T. Grai Oakland University, USA S. Haslitt Oakland University, USA C. B. McGowan Universiti Kebangsaan Malaysia Research Online is the open access institutional repository for the University of Wollongong. For further information contact Manager Repository Services: [email protected] Recommended Citation Collier, H. W.; Grai, T.; Haslitt, S.; and McGowan, C. B.: An example of the use of financial ratio analysis: the case of Motorola 2004. http://ro.uow.edu.au/commpapers/24
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An example of the use of financial ratio analysis: the case of Motorola Abstract In this paper, we demonstrate the use of actual financial data for financial ratio analysis. We construct a financial and industry analysis for Motorola Corporation. The objective is to show students exactly how to compute ratios for an actual company. This paper demonstrates the difficulties in applying the principles of financial ratio analysis when the data are not homogeneous as is the case in textbook examples. We use Motorola as an example because the firm has several segments, two of which account for the majority of sales and represent two industries (semi-conductor and communications) that have different characteristics. The case illustrates the complexity of financial analysis. Publication Details This article was originally published as Collier, H, Grai, T, Haslitt, S and McGowan, CB, An example of the use of financial ratio analysis: the case of Motorola, Decision Sciences Institute Conference, Florida, 2-6 March 2004. This conference paper is available at Research Online: http://ro.uow.edu.au/commpapers/24
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7 An Example of the Use of Financial Ratio Analysis: The Case of Motorola Henry W. Collier, University of Wollongong, [email protected] Timothy Grai, Oakland University Steve Haslitt, Oakland University Carl B. McGowan, Jr., Universiti Kegangsaan Malaysia, [email protected] Abstract: In this paper, we demonstrate the use of actual financial data for financial ratio analysis. We construct a financial and industry analysis for Motorola Corporation. The objective is to show students exactly how to compute ratios for an actual company. This paper demonstrates the difficulties in applying the principles of financial ratio analysis when the data are not homogeneous as is the case in textbook examples. We use Motorola as an example because the firm has several segments, two of which account for the majority of sales and represent two industries (semi-conductor and communications) that have different characteristics. The case illustrates the complexity of financial analysis.
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