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Small_Business_Abstract - expanding into a larger target...

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Dustin Johnston 9/28/2010 MGT 434 Small Business Abstract Dry Cleaning to Your Door , is owned and operated by Lisa Ross who employees a number of workers in and around the Fort Bend/Harris county area. Originally purchased as a franchise in early 2001 and operated as a DBA. Dry Cleaning to Your Door has been remodeled and paperwork has been filed in order to change it from a DBA into a private independently owned LLC. At the same time the name of the business is being changed to Next Day Genie Dry Cleaning. This change is due to failure of the franchise’s original owner to maintain a profitable and ethically sound business and is estimated to be in effect by December 2010. Now owned by Lisa Ross the company has grown to encompass hundreds of house holds and has plans of
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Unformatted text preview: expanding into a larger target market. Currently located near the Houston area Dry Cleaning to Your Door concentrates and defines its target market as “double income middle to upper class households ranging in age from thirty to fifty five years old in and around the master planned areas in this location. The businesses purpose is to provide the convenience and time saving service of picking up your items from your home having them dry cleaned pressed, hung and then delivering them back to your door the very next day. Meeting times for the project discussed with the owner of the company will be primarily on weekends but the owners flexible schedule allows for meetings to take place both through email, over the phone or in person on weekdays if necessary....
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