Competitive_Profile_Matrix

Competitive_Profile_Matrix - Jeff McCabe Urien Dill Dustin...

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Jeff McCabe Urien Dill Dustin Johnson Kimberly Creigh Competitive Profile Matrix Price – Price received the largest weighting in our analysis of the computer industry and how it pertains to our four companies. Acer who provides a wide range of products but whose staple product seems to be their cheap laptop and desktop computers appeals to the vast majority of the market allowing them to compete with the other three companies who have higher quality goods. Price did not include the upgrading cost, the price of replacement parts or any conditions other than standard usage. Quality – Quality was ranked second highest in our analysis due to the customers need for higher quality products. A comparison of quality to price was not used here but separated out into the two components respectively. Companies were ranked based upon how many defects per one million were found, how the parts worked in conjunction with each other. Performance – Performance got a semi-standard ranking in the computer industry because price and quality of the product were both deemed of higher importance and more of an advantage in
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Competitive_Profile_Matrix - Jeff McCabe Urien Dill Dustin...

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