Competitive_Profile_Matrix

Competitive_Profile_Matrix - 0.05 3 0.15 3 0.15 2 0.1 3...

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Competitive Profile Matrix Dell Toshiba Acer HP Critical Success Factors Weight Rating  Score Rating  Score Rating  Score Rating  Score Price 0.20 3 0.6 1 0.2 4 0.8 3 0.6 Quality 0.15 3 0.45 4 0.6 1 0.15 3 0.45 Performance 0.08 3 0.24 3 0.24 1 0.08 4 0.32 Longevity 0.08 4 0.32 3 0.24 2 0.16 4 0.32 Marketing/Sales 0.09 4 0.36 2 0.18 3 0.27 4 0.36 Advertising/Promotions 0.10 3 0.3 2 0.2 2 0.2 4 0.4 Supply Chain Management 0.10 3 0.3 3 0.3 4 0.4 4 0.4 Versatility
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Unformatted text preview: 0.05 3 0.15 3 0.15 2 0.1 3 0.15 Customer Service 0.08 4 0.32 1 0.08 4 0.32 4 0.32 Reputation 0.07 2 0.14 2 0.14 1 0.07 3 0.21 Total 1.00 3.18 2.33 2.55 3.53 Note: The rating values are as follows: 1 = Major Weakness, 2 = Minor Weakness, 3 = Minor Strength, 4 = Major Strength...
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This note was uploaded on 06/20/2011 for the course MGT 476 taught by Professor Duffy during the Spring '10 term at Sam Houston State University.

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