Porter Airlines Team Kick Ass v3

Porter Airlines - Porter Airlines Kimberly Creagh Jeff McCabe Urien Dill Dustin Johnston Agenda Introduction Industrial Analysis Competitor

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Porter Airlines Kimberly Creagh, Jeff McCabe Urien Dill, Dustin Johnston
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Agenda Introduction Industrial Analysis Competitor Analysis Internal Analysis Strategy Recommendations
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Introduction Established by Robert Deluce, 2006 Located in Billy Bishop Toronto City Airport Controversial “Monopoly”
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Porter Philosophy “...To make travel easier by lightening the load. .. by reintroducing convenience , speed and service to air travel.” “Flying Refined”
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Industrial Analysis New Entrants Cost of Capital Economies of Scale Brand Value Porter’s Five Forces
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Industrial Analysis Power of Suppliers Concentration Low Integration Porter’s Five Forces
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Industrial Analysis Substitutes Buses Cars Trains Porter’s Five Forces
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Industrial Analysis Political Governmental Rulings Taxes Exchange Rate PEST Analysis
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Industrial Analysis SocioCultural Protests Safety Concerns PEST Analysis
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Industrial Analysis Best Case No Perfect Substitute Technology Interlining Improved Economies Case Analysis
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This note was uploaded on 06/20/2011 for the course MGT 476 taught by Professor Duffy during the Spring '10 term at Sam Houston State University.

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Porter Airlines - Porter Airlines Kimberly Creagh Jeff McCabe Urien Dill Dustin Johnston Agenda Introduction Industrial Analysis Competitor

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