Strategic_Analysis_for_Dell - Strategic Analysis of Dell...

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Strategic Analysis of Dell, Inc. Conducted by Kimberly Creagh, Urien Dill, Dustin Johnston, and Jeff McCabe For Dr. Kavanaugh MGT 476W November 12, 2010
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Table of Contents ??? Executive Summary ............................................................................ 3 Introduction to Company .......................................................................... 3 Vision and Mission Statements ................................................................. 5 Competitive Profile Matrix ....................................................................... 8 Competitive Analysis ................................................................................ 9 Industry Analysis .................................................................................... 20 Value Chain Analysis ............................................................................. 27 Statement of Financial Condition ........................................................... 31 SWOT Analysis ...................................................................................... 32 Strategies Recommendations .................................................................. 36 Works Cited ............................................................................................ 38 2
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Executive Summary: Dell inc. was founded by Michael Dell at age of twenty one while in college at the University of Texas, Austin. Dell’s strategy was and still is to build computers so that they can be ordered by consumers typically online, and designed the way they need it; allowing more freedom than was before possible in the computer industry. Dell’s ability sells its machines and other equipment directly to customers and thus eliminating the middleman had made Dell one of the top computer manufactures in the world today . 3
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Introduction to Company [Kim] 4
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Mission and Vision Statements Mission Statement – Dell is committed to being the most “successful computer company in the world at delivering the best customer experience in markets we serve”. Dell will strive to provide our consumers with the highest quality products with the latest technologies, with a competitive pricing strategy. Dell will provide first class service and support for all of it’s consumers and internal employees. Along with service and support Dell will insure exceptional corporate citizenship that will help create financial stability. Vision Statement – Dell is committed to our planet, our communities and our people and believes all of these are integral parts of our business strategy. It’s a commitment driven by the types of goals, strategies and accountabilities that characterize every part of our business. And it’s one that persists through all business cycles. Each year we strive to be better — to create technology that can change the world and that makes a positive difference in the lives of our stakeholders. That’s why we continue to be inspired by possibility and guided by purpose. Products - By breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell's research and development (R&D) efforts now span the globe, driven by some of the industry's foremost product designers and engineers. Customers - Our business is aligned to address the unique needs of large enterprises, public institutions (healthcare, education and government), small and medium businesses, and consumers. We have more than 41,000 Services team members in approximately 90 countries, 60 technical support centers, and seven global command centers dedicated to helping customers use technology to reach their business goals.
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