Strategic_Analysis_for_Dell_v2

Strategic_Analysis_for_Dell_v2 - Strategic Analysis of Dell...

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Strategic Analysis of Dell Inc. Strategic Analysis of Dell, Inc. Conducted by Kimberly Creagh, Urien Dill, Dustin Johnston, and Jeff McCabe MGT 476 Sam Houston State University Table of Contents 1
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Strategic Analysis of Dell Inc. Executive Summary .................................................................................. 3 Introduction to Company .......................................................................... 3 Vision and Mission Statements ................................................................. 4 Competitive Profile Matrix ....................................................................... 8 Competitive Analysis ................................................................................ 9 Industry Analysis .................................................................................... 20 Value Chain Analysis ............................................................................. 27 Statement of Financial Condition ........................................................... 31 SWOT Analysis ...................................................................................... 32 Strategies Recommendations .................................................................. 36 Works Cited ............................................................................................ 38 Executive Summary 2
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Strategic Analysis of Dell Inc. Dell inc. was founded by Michael Dell at age of twenty one while in college at the University of Texas, Austin. Dell’s strategy was and still is to build computers so that they can be ordered by consumers typically online, and designed the way they need it; allowing more freedom than was before possible in the computer industry. Dell’s ability sells its machines and other equipment directly to customers and thus eliminating the middleman had made Dell one of the top computer manufactures in the world today . As one of the top computer manufactures in the world Dell strives to provide high quality electronics at low costs while working to improve the lives of its customers, stockholders, communities and has been recognized as one of the worlds greenest companies. With 3.64B in operating cash flows Dell has one of the strongest growth potentials of its competitors and can boast a debt to equity ratio of 85.31. This along with Dell’s large market share and built-to-order computers continue to elevate Dell to the top in its industry. Three of Dell’s major competitors, HP, Acer and Toshiba each focus on different areas to try and steal market share in a contentiously evolving market. Acer the low cost, low quality competitor has been operating in a niche market in which Dell does not have a large market presence but has show signs of moving into. Toshiba the high cost, high quality competitor of Dells has been floundering due to Dells built-to-order ability which allows high quality computers built to the customers specific needs to be produced at lower costs. While HP has a mirrored image of Dell itself and competes with similar products in the same market, however Dell’s massive market share and dedication to customer service has allowed it to surpass HP in almost every market segment. One thing that sets Dell apart from the other producers in the industry is their supply chain; Dell uses more than two hundred companies in multiple countries allows Dell to take orders, draw specifications, build and ship orders in less than two weeks to customers around the world. The number of companies in Dells supply chain also allows Dell to avoid the possibility of a part shortage 3
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Strategic Analysis of Dell Inc.
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