Marketing Top Tapestry Segments

Marketing Top - Dustin Johnston March 5 2010 Marketing Segmentation Top Tapestry Segments Segment 26 Midland Crowd Approximately 11.9 million

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Dustin Johnston March 5, 2010 Marketing Segmentation Top Tapestry Segments Segment 26 Midland Crowd Approximately 11.9 million people represent Midland Crowd, Community Tapestry's largest market. The median age of 37 is similar to the US Median. Most households are composed of married-couple families, half with children and half without. The median household income is $50,462. Housing developments are generally in rural areas throughout the United States (more village or town than farm), mainly in the South. Home ownership is at 83 percent. Two-thirds of households are single-family structures; 28 percent are mobile homes. This is a somewhat conservative market politically. These do-it-yourselfers take pride in their homes, lawns, and vehicles. Hunting, fishing, and woodworking are favorite pursuits. Pet ownership, especially birds or dogs, is common. Many households have a satellite dish, and TV viewing includes various news programs as well as shows on CMT and Outdoor Life Network. Segment 46 Rooted Rural
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This note was uploaded on 06/20/2011 for the course MKT 371 taught by Professor Davis during the Spring '07 term at Sam Houston State University.

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Marketing Top - Dustin Johnston March 5 2010 Marketing Segmentation Top Tapestry Segments Segment 26 Midland Crowd Approximately 11.9 million

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