Abercrombie Discrimination

Abercrombie Discrimination - Introduction Look policy WHEN...

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Introduction Look policy WHEN YOU WALK into an Abercrombie & Fitch store, chances are trendy clothing isn't the only thing that catches your eye. Most of the store's salespeople are strikingly attractive--on purpose. Does Abercrombie's all-American look exclude some Americans? "It's dominated by Caucasian, football-looking, blonde-hair, blue-eyed males; skinny and tall. "You don't see any African-Americans, Asian-Americans, and that's the image that they're portraying and that they're looking for." The company uses brand representatives called "store models," for customer service within the stores. Mike Jeffries, the 61-year-old CEO of Abercrombie & Fitch, is the Willie Wonka of the fashion industry. His biggest obsession, though, is realizing his singular vision of idealized all-American youth. He wants desperately to look like his target customer (the casually flawless college kid), and in that pursuit he has aggressively transformed himself from a classically handsome man into a cartoonish physical
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This note was uploaded on 06/20/2011 for the course COMM 101 taught by Professor Smith during the Spring '11 term at Arkansas State.

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Abercrombie Discrimination - Introduction Look policy WHEN...

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