{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

cb_model - Steps to making the CB model 1 identifying the...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Steps to making the CB model 1. identifying the process variable 2. understand key drivers at each process (mediator vs moderator-doesn’t always have to moderate the actual mediator.. ) 3. do not repeat OR cross variables 4. *casual link (mediator) use horizontal arrow. *moderator by drawing arrow perpendicular to the horizontal one 5. * 1 st casual link between actual/desire to choice * 2 nd introduce mediator and moderator * introduce post purchase effect (feedback) 6. check for completeness (X) Salary – mediator – (Y)productivity Problem - motivation- preference construction where mediator(main variable but doesn’t tell you by how much does productivity links to salary... only links the 2) could be job satisfaction (due to job satisfaction, it increases the job productivity.) X Y motivation, attitude, perception, learning, memory = mediators and moderators moderator- can be put into .. can explain different level of impact/how much salary effects productivity- mediator- explain direction
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
random notes
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}