Wal-Mart homework

Wal-Mart homework - Adrienne D. Childress MGMT 434 June 7,...

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Adrienne D. Childress MGMT 434 June 7, 2011 1. Cost Leadership Concept Wal-Mart is in the business of selling daily customers needs, always at a low price. Wal-Mart performs as a Cost Leadership. Per the article, Wal-Mart does not have any mentionable rivals. Its most competitive rival, Target does not do business as Wal-Mart. Wal-Mart does not differentiate itself from competitors. Wal-Mart simply, provides the lowest prices on everyday products. Wal-Mart goes a step further by offering its private label brand, Great Value or Sam’s Choice which drives the cost of products even lower. Rivalry Its mentioned rival, Target avoids a price war with Wal-Mart. “Wal-Mart lowers prices- and not just for people who shop at its stores, but even for people who aggressively avoid Wal-Mart.” Whereas, Wal-Mart’s rival, Target focuses on differentiation by offering differentiated products at a discount price. Customer Bargaining Power
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This note was uploaded on 06/21/2011 for the course MGMT 434 taught by Professor Roberttrumble during the Summer '09 term at VCU.

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Wal-Mart homework - Adrienne D. Childress MGMT 434 June 7,...

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