Unformatted text preview: product design & process technology.
Products fit global tastes.
Demand considered on worldwide basis.
Logistics & inventory control on worldwide basis.
Divisions have world-wide responsibility.
2- Supply Chain Strategy
Should aim at achieving a competitive advantage for
the entire supply chain.
Two type of supply chain strategies:
– Imitative products (e.g. commodities)
Efficient, low-cost supply chain – Innovative products
Flexible, fast supply chain Firms must choose the right supply chain for each
product or group of products, and not use “one size
2- Distinctive Competence
•“Something an organization does b...
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