Consumer Behavior - Article critique 1 Article critique...

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Article critique 1 Article critique With consumers receiving more information from multiple sources than ever before it is becoming increasingly challenging for firms to maintain their market share and to keep customers truly happy. Clemons makes a interesting case for rethinking the four Ps of marketing with a view to have companies become more focused and profitable. The article employs the views of many other authors woven into a coherent tapestry that argues that increased information to the customer is changing the way marketing and business on the whole is done. Clemons notes that hyperdifferentiation goes beyond simple line extensions or the minor tinkering with color and flavor. Rather it is increased complexity of product portfolios and demonstrates the desperate attempts of firms to compete for the customer’s dollar. This type of approach is critical since customers are more discriminating a pay greater attention to getting what they want rather than what is available.
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Consumer Behavior - Article critique 1 Article critique...

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