Industry Analysis On McDonalds

Industry Analysis On McDonalds - Industry Analysis On...

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Industry Analysis On McDonalds Deborah A. Crapp MGT: 330 Instructor: Murad Ali April 30, 2011
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McDonalds has been well known since the 1940s as the standard for ultra convenient for family friendly meals. According to the company’s website, the first restaurant opened opened in San Bernardino, California as a barbeque restaurant but eight years later Dick and Mac McDonald restyled the restaurant and steamllined the menu to nine convenient items including their famous 15 cent hamburger. In 1954, a mixer salesman saw potential in the business and opened the first McDonalds franchise in Des Plaines, Ilinois. In four short years the chain had grown to at least 100 restaurants. Today, McDonalds is an international corporation with stores in as many as 100 different countries.
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Skinner began as the current president and CEO of McDonalds in 2004. He worked his way up from restaurant manager in 1971 without eber receiving a college degree. His “Plan to Win” strategy has increased world wide restaurant sales 41.1 percent from 50.1 billion to
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This note was uploaded on 07/07/2011 for the course HCA 311 taught by Professor Zimmerman during the Spring '11 term at Ashford University.

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Industry Analysis On McDonalds - Industry Analysis On...

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